Prof Richard Elliott - Dean of School of Management - University of Bath

What differentiates the Bath MSc in Marketing?

The Bath MSc in Marketing is designed to build on your previous knowledge of marketing, gained either through your undergraduate studies or work experience. The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to: * Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society. * Deepen and advance your understanding of core marketing theories and concepts. * Balance theory with practical application. * Systematically develop key business skills including group working skills, project management skills and presentation skills. * Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the worlds top marketing journals and have many years of practical marketing experience between them.

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Education

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• Professor
• Richard
• Elliott
• Dean
• School
• Management
• University
• Bath
• MSc
• Marketing