This ad features a 3d model which had originally been created for use in the gallery section of Honda.com for the 360 Spin. When the ad's concept couldn't be realized in Flash, the agency turned to Viewpoint's services group to develop it for the Viewpiont Media Player. There is also a skyscraper format for the ad that expands inwards. Both ads ran in support of the original launch of the Fit in 2006.
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