The Post-Digital Age of Advertising

Complete video at: http://fora.tv/2010/08/31/Will_Sansom_Selling_Great_Food_in_an_Innovative_Way

Will Sansom, a writer for Contagious Magazine, discusses innovative advertising in the "post-digital" world. He describes StickyBits, an app that allows users to interact with comments left by other users of any barcode they scan. "The best brands and advertisers now are the ones who make sure, even if their work is really beautifully integrated across all these multiple digital touch points, that at the middle of all of it is a human truth."

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NEXT -- Nordic EXceptional Trendshop -- is a unique chance to get close to some of today's greatest minds. NEXT is a vessel bound for the new, the odd angled and the unpredictable. A home ground for exceptional minds and their inventions. The first NEXT was held in 2004 and since then NEXT had grown to be an international -- and acclaimed -- landmark for forward thinking, the new and the next within technology and business oriented innovation. - Innovation Lab

Will Sansom is a writer and consultant for Contagious Communications -- a complete intelligence resource which focuses on the most innovative future-facing marketing strategies.

He divides his time between writing for the award winning Contagious Magazine and the company's bespoke intelligence feed service, delivering insight and analysis to a number of global agencies including Publicis, JWT, Ogilvy, and Havas. As part of Contagious' rapidly-expanding 'Insider' consultancy arm, he speaks regularly at conferences and award shows across the world, as well as working on creative and strategic briefs for clients such as Nike, Fedex, Guinness, Levis and Xbox.

Category:

Science & Technology

Tags:

• ads
• advertising
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• marketing
• campaign
• tech
• technology
• apps
• applications
• software
• games
• gamification
• brands
• brand
• awareness
• online
• social
• networks
• networking
• stickybits
• chalkbot
• review
• reviews
• will
• sansom
• innovation
• lab
• foratv
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[TheLonelyImmortal]

Stickybits looks great; the chalk app is stupid.

[genxtargetmarket]

All these things just add to the noise level of our daily lives. They quickly become irrelevant. 

[PatPowers1995]

No advertiser is going to want actual users to tag their product with comments. Think about Yelp! They already spam their own businesses with good reviews and opponents' businesses with bad reviews. No way will business allow this technology to work as the commentator thinks it will.

[Gynnderr]

@GodEquals3

Like GodEquals said, once the makers of products get wind of Stickybits, they're just gonna end up manipulating it as well which will result in totally invalidating people's own input.

[liquidminds]

I'd Tag "raise your hands if you did doping" right in front of the finish line...

[nastied]

This gut is high on ideas... to the point of it becoming all meaningless

[Papafunkdink]

@vivaloriflamme Most people live in a world of self indulgence and are absolutely clueless. Consumerism is for simple minded people who don't think for themselves, and the advertisers feed off of their ignorance. And the funny part is, is that most of the advertisers are clueless to what they are actually doing.

Bill Hicks was a very conscious individual.

[kid29a]

@Papafunkdink That's the World of marketing!

[CognosSquare]

So this new age of advertising is not about advertising at all really? Sounds great to me.