Jerry's Disco: 'That's the Story!!!"

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Uploaded by on Aug 16, 2008

"What's the story, Jerry?" was the start of the catch phrase for these well-loved NY commercials ... In the mid-1970's, Jerry Rosenberg, a pot-bellied man in a hardhat, enthusiastically plugs his JGE (Jamaica Gas & Electric) appliances stores. JGE didn't last, so after that venture Jerry got into the disco business using the same 'That's the story!!!' formula.

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  • I remember "Jerry's Disco" teens would have so much fun there back in the late 70's to the very early 80's. They would play..."Come To Me", by France Joli"...great memories...

  • You think your going out of your mind when you ask your sisters if they remember this guy and the phrase "whats the story" I was really little but its still in my head. Now FINALLY I have found it and I guess I am still crazy but I know I really saw it. Man its great to track these things down from ones youth. Like I remember "Koogla" peanutbutter, in chocolate, vinilla, bananna etc. mom never would let me get it, Here comes Koogla with the Koog Koog Koogily eyes! or something to that effect.

  • Holy crow I remember this cheesy commercial.

  • I want to see the original one. Anyone got it?

  • "If you're a pleece man, fire man, teacher, garment worker, or member of AAANNNY union at all, I can get it for you wholesale!"

  • I bought a black and white portable TV at his store in Bayside. It was on a week night and the place was crowded.

  • here's the genesis of the tag line from a '74 article:

    Rehearsing the commercial, Jerry Rosenberg asked a moonlighting policeman to sit down and listen to a typical customer. The policeman said, "All right, so what's the story, Jerry?" Staring hard at the man, Mr. Rosenberg broke out in a grin and said: "I like it. Let's use it."

  • there really was a Jerry's disco? crazy, man

  • What about the original, the one that made the largest impression ever of all commercials, at least to me?

  • I remember when JGE had a jewelry store-- the commercial was a big musical production number, which was very different from the regular JGE ads!

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