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TEDxO'Porto - Sandra Fisher-Martins - The right to understand

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Uploaded by on Jul 11, 2011

Sandra Fisher-Martin is director of the Portuguese course, a consulting and training in Portugal has introduced the concept of plain language and that since 2007, helps companies and institutions in Portugal to communicate more clearly.

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  • @eatcarpet Yeah, Portuguese can sound like a lot of different languages. One time I heard some Portuguese people talking, and I could've sworn it was 4 or 5 different languages before realizing that it was, in fact, Portuguese.

  • Great talk! I think this may be a common issue in Europe. I'm Polish, and recently I needed to figure out something new about taxes. Although I am a "languge professional" (translator, reviewer, sometimes writer), it was difficult for me to understand some texts, and when I decoded the language, I often could see problems in content (abstract arguments looping). I realized the tax info was written in jargon for experts, even on sites meant for the public. This needs to change.

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  • Parabêns Sandra pela eloquência!

  • I think companies make their contracts difficult to read and full of jargon to HIDE all the flaws in their products. Take those mortgages in the US, if people could have understood the stipulations in the contract clearly, they may have been more hesitant to sign and that would lead to less customers for the banks.

  • Fico a pensar se a língua portuguesa é mais difícil mesmo ou se os brasileiros e portugueses são menos inteligentes que os suecos...rsrsrs

    Fora das brincadeiras, penso que a preletora tem toda a razão!Precisamos mesmo simplificar nossa língua. Experimentem ver um texto em inglês e contem as páginas. Vejam o mesmo texto em português e vejam quantas páginas a mais...está tudo dito...

  • Sou brasileiro e tive um pouco de dificuldade pra entender o seu portugues.. ironico não? uahsuahsuahsuahsa, mas as legendas em ingles ajudaram "a lot".. pois bem, achei magnifico o video, gostei muito e estou engajado na ideia.. muito muito obrigado =)

  • @ryusm92 Same for me. I'm an immigrant too, so great part of the paperwork for me and my parents is done by me. Once I spent 1 hour trying to make sense of a 3 pages form that I had to fill in.

  • Sandra, meus parabéns. Essa tua proposta ... tão simples ... e tão abrangente ... todos temos avós ou um amigo ... Mr. Domingos ... é tão fácil incluirmos bilhões ao mundo do saber que liberta e insere ... com simples gestos ... que te aplaudir é muito pouco. Vou divulgar você todos os dias a partir de hoje ... e convidar a todos os meus amigos para fazerem o mesmo. Torço para que a IBM te encontre e te inclua na proposta SMARTER CITIES.

  • Excellent talk! As a citizen of the United States, I am deeply concerned about consumer protection. I think it's only a matter of time before the concept enters the political spotlight, and this video offers clear, pragmatic solutions to a very real problem. I think the United States is proof that simply expecting the public to be educated and able to navigate tricky documents isn't enough, because we have a much higher literacy rate than Portugal and we still had the subprime lending crisis.

  • @Valca000 Then turn the volume down and just read the subtitles?

  • É preciso que os autores dos documentos QUEIRAM ser realmente entendidos.... Será que é sempre esse o caso??? Não haverá quem ganhe com o obscurecimento do sentido dos documentos?

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