Motors.co.uk 'Big Wheel' Streaker Viral: Principles Agency

I missed this (back in the office slaving over some copy, no doubt), but when Keith (Principles Agency Creative Director) was in Manchester on the TV Big Blue wheel TV shoot, towards the end of the day, the above happened.

It wasn't staged. Some mystery lad just legged it on set wearing nothing but ankle socks and shades, waggled it about a bit, then shot off again.

The shoot was on the day of the Rangers v Zenit St Petersburg UEFA Cup Final, so we just assumed it was some Rangers fan who'd had one too many.

We turned it into a viral and posted it on YouTube. Sure enough, the lad in question stepped forward.

Jamie was a student living in a tower block overlooking the filming. He did it for a dare. He reveals his identity here:

http://tiny.cc/PdL44

Category:

Film & Animation

Tags:

• motors.co.uk
• principles
• agency
• streaker
• viral
• advertising
• leeds
• manchester
• dare