A "Snappy" Program for TEAM enterprises' client Coors Light

In the fall of 2011, TEAM enterprises created a "snappy" new program tied to Coors Light's "cold" platform. The Coors Light Cold Snap Wrap program invited consumers to customize an insulated snap wrap cooler, enabling them to make their own statement about their favorite beer. Utilizing state of the art wireless technology, iPads, on-site printers and a portable heat transfer system, consumers could choose colors, names, and text to help keep their Coors Light "as Cold as the Rockies!" Consumers, distributors and retailers alike were blown away by the innovative technology, as well as the immediate dividends produced by the program - word of mouth spread across key markets and drove consumers to seek out events, followed by taking their snap wraps to parties, football games and tailgates. The program was a tremendous success, creating BUZZ for the brand as well as producing spikes in sales of over 40% in participating markets.

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  Entertainment