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BuzzLogic Vino Diaries - Episode 4, Katie Paine

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Uploaded by on Mar 4, 2008

In this episode, we interview Katie Paine (aka Champagne Paine), serial entrepreneur specializing in measuring the effectiveness of marketing and PR programs. Watch Katie and Val discuss the latest in measures of engagement, the shifting focus on relationship measurement over ROI. What are brands are tapping social media most effectively, what politicians are doing it right? And when you divide by 0, you come out ahead.

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