http://www.scorechicago.org/
An excerpt of an interview that Mark Goodman hosted with guest Sharon Aby on August 11, 2009. In this segment, Sharon discusses the four steps of awareness, education, consideration, and then the purchase. She notes that selling a continual process. She suggests a starting point is to segment your market. Mark and Sharon then discuss how cold calling is not selling, but in fact it is awareness. You can access the entire program at: http://blip.tv/file/2465442
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