Virtualisation was slower to take off in the Middle East than many other regions, but is now attracting IT and business heads, particularly as they look to improve efficiencies without increasing IT budgets. Scott Herren, Managing Director and Vice President, EMEA, at Citrix, looks at the various levels of virtualisation and the business benefits it provides, discusses its new OEM partnership with Fujitsu and outlines the business strategy behind the company's decision to give XenServer and XenCenter away free. Rob Jones reports.
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