Whole Foods Market Seafood Sustainability Rating Program

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Uploaded by on Sep 13, 2010

Whole Foods Market today launches the first in-store color-coded sustainability rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013.

Partnering with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods Market is the first national grocer to provide a comprehensive, science-based sustainability rating system for wild-caught seafood. The system's green, yellow and red ratings make it easy for shoppers to make informed choices at the seafood case

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  • While I 'm sure fish lovers regale in your fish choices can't you PLEASE vent your fish sections where the whole stores don't stink like fish? To some people the smell is as offensive as as cigarette smoke or water treatment areas. I have to fight the urge to toss each time I enter. Where is your marketing research savy? Offensive odors make you LOSE money.

  • Whole Foods has the best seafood. Mine has King Crab legs!

  • From what we have gathered, Whole Foods farm raised salmon is raised under great conditions, with health-promoting feed. Thanks!

  • I don't pay much attention to their signs. I but what I want when I want it.

  • That is really cool! But $23.99lb good lord!

  • Why are they even carrying the red? And I don't buy the Patagonian Tooth Fish (AKA Chilean Sea Bass) line. A certified, responsible fishery? That fishes something close to extinction which has a very long growth cycle? C'mon...

  • If it's from the Gulf of Mexico do not eat it! They're still spraying Corexit 9500 every day and every night. The ammount of Corexit 9500 that's illegal in every part of the world but the US and it's waters is being sprayed so much that it's nearing the ammount of oil that was released. Soon, the chemical "dispersant" will outweigh the oil...

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