Pontiac GTO Street Team 2003

In 2003, GM had not heard nor employed street teams as a marketing tactic. During that holiday break a team of two (one agency and the other GM employee) set out to implement a marketing tactic (that unfortunately) has become a "bailout" technique every time there is a need to launch a new vehicle. For Pontiac this was the beacon of change that product needs to be taken to the consmer. Marketing is active and by the reactions (and subsequent success);we were right... This is what happens when passionate people are allowed to do their work.

Category:

Autos & Vehicles

Tags:

• Pontiac
• GTO
• 2004
• Street
• Teams
• GM
• General
• Motors
• chicago
• vergent
• marketing
• launch
• shelton
• LS1
• region
• R*Works
• internet