Social Talk: International Strategy - The Social Conference

Fons Trompenaars, Thomas Marzano, Adam Swart and Thijs Sprangers talk about International Strategy and how multinationals should cope with the different dominating platforms in different countries.

In the 90's strategic management thinking viewed strategy as either a plan, a pattern, a position, a perspective or a ploy (Mintzberg). In the era of social business, do all these meanings of strategy still apply? Who should lead the formation of social strategy in the organisation? When deploying social projects in an international organisation, what are the greatest challenges? What are the management dilemmas that are most common for Dutch multinationals?

Category:

Science & Technology

Tags:

• international
• strategy
• social
• media
• management
• dilemma's
• multinationals
• strategic
• business