Britta Gross of GM speaks with The Oil and the Glory
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Uploaded by stevlevine on Mar 10, 2011
Britta Gross, a director of GM's commercialization unit for its Volt electric car, says the auto-maker is now focused on expensive, geek-friendly "wow" features in Generation 1 of the vehicle. In the next generation -- not specified but perhaps five or so years from now -- GM will try to broaden its market with a reduced cost that would partly involve reducing the number and capacity of that gadgetry.
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