Southern Comfort 'Mardis Gras'

Objective

Generate a better understanding of our consumer to drive frequency of purchase and create brand ambassadors

Generate 10,000 opt ins to create SoCo's first database

Solution

Created a digital hub to deliver lifestyle information and member-get member data capture

This digital hub powered quarterly promotional platforms to drive brand advocacy, word of mouth amongst opinion formers and drive volume in channel

Result highlights

By Q3, website achieved 11,000 opt in registrants

Across the campaign period, the website gained 75,000 unique visits

As part of the integrated work we do for SoCo the brand experienced significant growth in market share and sales

Category:

Entertainment

Tags:

• Advertising
• online
• website