Following the exciting celebration in Hong Kong, the JOYCE "A Journey in Fashion", a multi-sensory exhibition that fuses fashion, art and technology, launches at the historic Rockbund in Shanghai as the second stop of the world tour. This landmark event is a continuous celebration that marks the 40th anniversary of J...OYCE, as the legendary fashion retailer and premier destination for cutting edge fashion in Asia.
Over 800 guests joined together to celebrate this momentous occasion at Rockbund, from dedicated customers, industry partners, to new and old friends, such as top models Stella Song, Kiki Kang, Jemmy Kim, celebrities Chen Ran, Huo Siyan, as well as Zhou Xun and contemporary artist Zeng Fanzhi, who had celebrated the opening of JOYCE Shanghai shop in 2007.
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