ING Direct "Human Billboard"
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Uploaded by LeoBurnettWorldwide on Feb 7, 2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank's business, Leo Burnett Milan decided to create a series of live executions, featuring real customers framed against bank billboards, thus giving potential customers on the street the opportunity to talk to ING clients firsthand. These interactive billboards featured people sitting and standing, and lying against a bus side in one instance, conversing with and engaging with people passing by. The banter and dialogue between people on the street and the live billboards made this an effective, attention-getting stunt.
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GZeusKreist 7 months ago
1:48 priceless...
MissIndieChili 8 months ago
Тот самый кейс про интерактивный биллборд из людей
smirnovslava 1 year ago