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ING Direct "Human Billboard"

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Uploaded by on Feb 7, 2011

ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank's business, Leo Burnett Milan decided to create a series of live executions, featuring real customers framed against bank billboards, thus giving potential customers on the street the opportunity to talk to ING clients firsthand. These interactive billboards featured people sitting and standing, and lying against a bus side in one instance, conversing with and engaging with people passing by. The banter and dialogue between people on the street and the live billboards made this an effective, attention-getting stunt.

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  • ING Becomes Capital One. I wanted to get away from BANKSTERS!!!!! Yes. That is why I transferred my money from WF and Ctiibank to ING. Just to find out they are being bought by BANKSTERS! This is bad for us!

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  • 1:48 priceless...

  • Тот самый кейс про интерактивный биллборд из людей

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