NBC PEACOCK - NETWORK ID - 1950s

The first rendition of "Brought to You in Living Color" circa 1957.

Category:

Entertainment

Tags:

• NBC
• PEACOCK
• NETWORK
• ID
• LOGO
• ANIMATION
• IN
• COLOR
• 1950s
• 50s

[wiley207]

I wonder if this showed up on "Ruff and Reddy" back in late 1957? It was Hanna-Barbera's first TV cartoon and was in color and on NBC

[musicom67]

If NBC was going to promote a color broadcast before 1960, this is the 'Peacock' version they would have more than likely used. The 'Laramie' one, which dominated the 1960s, hadn't been created yet.

[Chasmodon]

Hah!

My MOM was born in 1957, and I still can appreciate this bombastically symphonic color orgy!

[mca1218]

It was "Peter Pan" that did it.

This animation gave me something of a shock upon first view...I was always something of a TV junkie (loved all the graphics and commercials of my youth), but being born in 1962, I just missed seeing this logo- I was a "Laramie Peacock" baby. But "Peter Pan" made one more appearance on network TV before going to home video (possibly in 1990, which would've been its 30th anniversary) and I got the shock of my life when I saw this cymbal-crash fanfare. Marvelous.

[shulman2]

Best logo of all time together with 20th Century Fox CinemaScope logo.

[fromthesidelines]

In the fall of 1965, NBC began scheduling 95% color shows in prime-time {only "CONVOY" and "I DREAM OF JEANNIE" were in black and white}; CBS about 50%, after finally putting aside their differences with RCA/NBC; and ABC, with more money available, managed 40% (they also got color cameras to tape "THE LAWRENCE WELK SHOW" and "THE HOLLYWOOD PALACE" in color, too). It wasn't until the fall of 1966 that all three finally scheduled 100% color series in prime-time.

[fromthesidelines]

NBC was virtually the ONLY network to regularly telecast a handful of prime-time and daytime shows in color at that time, because RCA was its corporate parent (and they were "pushing" RCA Victor color sets to watch them on). CBS did not colorcast ANY shows from 1959 through the end of the 1964-'65 season, because they were rivals of RCA/NBC; and ABC didn't have the technology OR money to present color shows until September 1962 {and only THEN, two or three filmed shows a season until 1965}.

[fromthesidelines]

This Peacock was seen between 1957 and 1962, before the network began using what's known as the "Laramie Peacock" in the fall of '62 (because one of the first series in prime-time to use it was the final season of "LARAMIE"), with Mel Brandt announcing. I'm pretty sure this was seen before the start of "RUFF AND REDDY", 'wiley'. But we may never know, because no known kinescopes of Jimmy Blaine's 1957-'60 edition are known to exist.

[VTMCompany]

@jln55

Thanks for your take on this. I was about to email my sister to tell her that, as a kid of three, this ad scared the bejesus outta me. I equated it with the flashing lights and up and down barrier bars of the railroad crossing warning signals.

[VTMCompany]

would have looked better if the points had remained in diamond shape instead of blooming...

[jln55]

The fanfare made it sound like something truly horrible was on it's way.

[brainysnaeha]

@JMFabianoRPL

It's scary but i loved it!

Kinda makes you immeadiately looking to the ID!

[JMFabianoRPL]

Reasons why this was scary: the cymbal crash. The announcer sounds like he is shouting (moreso than Mel did). The peacock looks like he has spikes coming out of him before taking his final form.

[ThePhantomSafetyPin]

Geez, what a scary logo! That horrible distorted fanfare... Nice peacock, though. ^^