Pre-Roll Video Advertising is "Annoying" to Consumers --

Forrester Research has just released a comprehensive study examining online video consumption and the effectiveness of online video advertising. For those of us trying to figure out how online video advertising will work, this is a very valuable report.

Senior Analyst Brian Haven speaks with Beet.TV from his Cambridge, Massachusetts office. His take on the nascent online video advertising space is both optimistic and harsh. He writes that video ads seen on clips as "pre-roll" don't yet resonate with consumers: they don't notice the ads, don't interact with them and are fairly negative about ads that interfere with their viewing enjoyment. He says that 82 percent of consumers say that ads within a

Category:

Entertainment

Tags:

• gadgets
• pre
• roll
• video
• advertising
• annoying

[LanceCampeau]

The instant YouTube goes full steam on this idea I will close my account and never come back...

[Therocketpants]

I HATE the pre roll vids, its like WTF is this?? I will leave and not comeback if that becomes the norm. There are PLENTY of other video sites on the net to go to!

[tainui63]

More than annoying - I am going elsewhere cause these vid adds are plain arsewipes pushing for our bucks. If I wanted to watch ads before my searches I'd go watch TV.

[macavity1981]

Everytime I see a preroll ad I just close the window. They're just so dang annoying

[Neonhelmet]

Trying to watch a physics presentation, and a fucking dating pre-roll is forced upon me, making me fucking angry, so i lose focus, and cant concentrate on the video... FUCK YOUTUBES PRE ROLLS!

Worst thing is, im fucking married... I dont need a dating commercial!

[Kabup2]

WTF! Youtube used to be a site where people can post your own amateur videos, and now... full of stupid people trying to catch cents... really annoying...

[junfaa]

ads are a huge waste of time keep them off the fucking videos

[SamPD2]

@ExplicitSarcasm Here is the problem. They milk us for it.

They screw us over for these ads. They force feed this crap down our throats.

We came to YouTube to avoid this type of crap. They get the views, the smaller channels

don't. They beg you to click the ads just so the get money, hence why channels like Smosh stay in the top spot for quite some time now.

[hacksign000]

I hate pre roll so damn much.

[ExplicitSarcasm]

Pre-roll ads are an extremely necessary asset to any video maker, as advertising is one of the few fundamental ways for a fledgeling producer of film to guarantee some sort of continuing income. So you can either bitch about 15-30 seconds of your precious, precious time being wasted, or you can realize that it supports the luxury you enjoy and the people who work to bring you media, not just the huge corporations, and stop bitching.

[plusplusplusplusp]

I feel as though they win if I click the back button when a pre-roll ad starts. So I turn the sound off and switch to another tab, do something interesting for a moment, turn the sound on and go back to watch the video I wanted to.