Webtrends announced an exciting partnership with Radian6. Radian6 is a sophisticated reputation management system with workflow and actionable results. Radian6 realized that small marketing teams could not engage every online conversation, so they developed a system where each time your company, products or services are mentioned, the influence of the source is used to prioritize. The system has assignment capabilities as well, so organizations can respond quickly and appropriately.
This partnership is important because conversations that lead visitors to your site often start off your page and outside of your analytics application.
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