Deloitte unveils the top trends for the technology, media and telecoms industries

Big data becomes a big deal, television schedule still dominates, the future of online coupons and the likely rise of NFC -- Deloitte unveils the top trends for the technology, media and telecoms industries

Predictions for the technology, media and telecoms industries were unveiled today by Deloitte. The report by Deloitte's Technology Media & Telecommunications (TMT) Industry Group contains 18 predictions in total, from the rise of 'big data' globally, how online coupons might evolve in 2012 to the likely adoption of mobile payments this year. Of interest here in Ireland, as we mark 50 years of television, is that the report also looks at how, despite the increased availability of digital video recorders and online catch up players, the television schedule is still likely to dominate in 2012.

Commenting on the launch of the report, Simon Murphy, Director, Deloitte commented: "This year's predictions provide a fascinating insight into the global trends that are likely to emerge in the coming year. For Irish TMT companies, the report highlights both the opportunities and challenges that are present in the global marketplace. Be it adopting new approaches such as in the case of online coupon intermediaries, or the vast array of opportunities that NFC technology presents, TMT companies and entrepreneurs alike, will find some food for thought.

"Similarly, Irish CIOs can also garner useful information from these predictions. For example, is now the right time for Irish companies to be looking at big data initiatives? How can companies keep up to date with disruptive technologies such as mobile and tablet computing? By analysing how companies around the world are utilising technologies, they can assess how applicable and useful these can be for their organisation."

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