Are You Manipulated by Fear, Shame, and Guilt?

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Uploaded by on Sep 21, 2008

Many people are manipulated by fear, shame, and guilt. When I studied marketing and advertising in undergrad, I realized that people would make buying decisions that were largely based upon scarcity. This is the premise behind having a sale - and the scarcity (fear of loss) anchor can be leveraged by pointing out how much a customer will "save" by buying now. In reality, they're not saving anything - they are spending less. There are many more examples I could share with you and they all tap into fear, shame, and guilt. Be free! Understand how your buying strategy works or how you make decisions so that you are the one in control of your life! Michael J. Emery is a Personal Development Coach in Portland, OR. He is available for international telephone and video coaching. Visit www.michaeljemery.com to learn more! Michael J. Emery's life coaching background includes Ericksonian Hypnosis, Neuro-linguistic Programming (NLP), Humanistic Neuro-linguistic Psychology, and Transpersonal Psychology.

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Uploader Comments (mikeeshift)

  • What if a guy robbed a bank and accidentally hurt someone really bad. So he he feels guilty and shameful. He also dreads that persons family is after him so he never becomes a rock star in fear his secret would be let out?

  • Seriously? Kind of an inverse Count of Monte Cristo solution... I'd say that guy should move to a tropical, foreign country with all his loot from the bank job. From there, he can live low-profile and find ways to secretly gift that hurt person and his/her family from his bank funds. Eventually win over the family and rectify the harm...

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  • Smiles exactly what i been going through i am ashamed of what i done and feel guilty for what i have ate and drank never again though glad u here i get inspired by people like you good luck friend it's all blessing in disguise to realize a new way

  • Nice vid. One scientist actually finds guilt to be rather adaptive, enhancing empathy, unlike shame. Yet I think both can be adaptive or not. S can lead to change, and G to reparation, e.g. I think the problem is being shamed or guilt tripped externally versus natural self shaming thru ones conscience. I've thought a lot about these subjects. I want to suggest good v. bad Shame&Guilt....

    I'd never shame another. Empathy&validation can go long way for healing even w/o agreement on a subj.

  • Cool thanks for the vid bro. I've just started dealing with lifelong shame issues. Shame is one of the worst psychological self-limiters a person can have. It pretty much makes you hate life if you don't deal with it.

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