Porsche Cayenne Redefines Utility (commercial)

With most SUV's (sports utility vehicles), utility means utilitarian --- useful and practical...and boring. For the launch of the new Porsche Cayenne, Cayenne Turbo and Cayenne S models, as well as the first-ever hybrid from Porsche -- the Cayenne S Hybrid, Cramer-Krasselt redefines utility in Porsche terms. It's giving your dogs the ride of their lives. It's turning errands into adventures. It's picking up the kids and entertaining them at the same time. The integrated campaign, including TV, print ads, a web site (www.cayenne.com), online, mobile and direct mail components, focuses on the wants and needs that embody the Cayenne driving and ownership experience. Cayenne.com, developed in partnership with Luxurious Animals, includes an interactive featured called "The New Utility Book," a section where visitors can upload their own definitions of utility. In a few months, the best definitions will find their way into a hardbound book.

Category:

Autos & Vehicles

Tags:

• Porsche
• Porsche commercial
• Cayenne
• Cramer-Krasselt
• ad agency
• car
• SUV