PayPal X Innovate 2010: e-Commerce of the Near Future-Using PayPal X to Power...

Social commerce platforms today are broadly divided into "social marketing" and "social shopping" websites. The first type pushes product information to a network of interconnected users, where it is hoped a "viral effect" of buying takes over. Here then comes the second category of "social shopping," where friends recommend products to one another, or in the case of Groupon, where group consensus actually becomes part of the marketing pull. Get ideas about how social networking technology can be the basis for a new type of e-commerce market. Learn how Rentlord personalizes P2P selling (e.g., allowing buyers to access the future market), as well as solve security concerns that users of marketplace platforms face.

Speaker:
Colin Tan, Rentlord; Kok Hong Cheong, Rentlord

Category:

Science & Technology

Tags:

• PayPal X
• Innovate 2010
• Innovate 2010 Sessions