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Lessons from New Product Launches--Cell Zone to iPad

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Uploaded by on Apr 13, 2011

Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers' attention.

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  • Thank you very much for this upload. The people in Apple are probably innovating more and more. They started with an iPhone then launched the iPad. What's next? iMat then iHouse? ahahahaha one thing for the iHouse if they do launch it, there won't be any Windows. :))

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  • I have the trademark on "Cell Zone" so you cannot use it. Change your video.

  • @PanamaNano this is essentially a "first" comment. good job dave man.

  • Glad to be the first view, always amazing info

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