To raise awareness of the hundreds of prisoners of conscience and human rights activists around the world silenced and locked up by oppressive governments, Leo Burnett Lisboa helped Amnesty International create a service where people could substitute their voicemail message with a plea for help from imprisoned activists. Imagine calling a friend who is not available and hearing: "I'm being held captive and have been tortured by the Chinese police since 2008 - that's why you can't reach me. My name is Dhondup Wangchen, and the person you called donated this space so my voice can be heard. To do the same, go to amnistia-internacional.pt and give a voice to victims who have been silenced by force."
www.amnistia-internacional.pt
www.amnesty.org/
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