Media Relations - Reason #6093 'Why You Don't ...

...Send an ill prepared Officer to Entertain the Media without providing him with the appropriate informative details before interacts with the Media.

Clear, Concise information is the quickest way to Clear Your Scene of the Often perceived 'Newsance' provided by the Media's 'Need to Know'.

Such details as, "There were only minor injuries" ... and "It appears to be a suicide" can Save you Hours of Press Pacing and Scrutiny.

Never lie about Information, just to make a quick escape. For if they ever catch wind of it, you may be hounded even at the most mundane of incidents.

The "5 W's" are your Best Answer to Freedom from the Press.

1. Who? - Who did it!
...Crime, Accident, Altercation?
(Perpetrator, Suspect)

2. What? - What was it?
...Destroyed, Hurt, Stolen, Injured or Killed?
(Victim, Persons or Property)

3. Where? - Location of it?
...being Destroyed, Hurt, Stolen, Injured or Killed?
(Street, Cross Street, Address, City or Town)
(Where were Victims Transported to?)

4. When? - What Time was it?
...Destroyed, Hurt, Stolen, Injured or Killed?
(Time, Time of Incident, Time of Completion/Investigation)

5. Why? - Motive for it?
...being Destroyed, Hurt, Stolen, Injured or Killed?
(Love, Money, Anger, Hate, Need?)




Interview Subject:
2002 Citrus Heights PD Officer Mike Paredes

Category:

News & Politics

Tags:

• Media
• Relations
• Police
• Fire
• Education
• Problem
• Solving
• Resolution