The 100 Brands Project from Robin of Shoreditch

Robin of Shoreditch is an anonymous group of creative outlaws looking to take from the rich and give to the poor.

Were providing every one of Brand Zs Top 100 brands with a creative idea that can make a difference to their company.

In return, all we ask for is 1/10,000,000 (thats one ten-millionth) of the value of their brand as a fee. Well then send on 100% of that fee to the continued relief efforts in Haiti.

Visit www.blog.robinofshoreditch.com to see how we're getting on.

How it works

1. Weve taken the Top 100 brands in Brand Zs 2009 report. For each one, weve come up with what we suspect might be a business problem theyre facing.

2. We come up with a creative solution to that problem. Because were just providing the ideas and not the production, were not constricted by any pre-determined notion of what that solution is. It might be a new product idea, a mobile app, a script for a branded film... Whatever we think is the best way of overcoming the business challenge weve identified.

3. We send the idea (which you can see at vimeo.com/channels/100brands) to each of the brands, along with an invoice that equates to 1/10,000,000 of the value assigned by Brand Z to each of those brands.

4. Once a brand has paid the invoice, we send 100% of that fee to the DEC Haiti appeal. Were hoping to send $194,107.40. That is, were hoping every brand will pay.

Category:

Nonprofits & Activism

Tags:

• ROS
• 100
• Brands
• Project