Lyris: Improve messaging management with email, social media, and mobile triple play

David Spark here, reporting for ad:tech at ad:tech NY 2009.

I spoke with Joe Harrell, Director of Marketing and Project Management for the Alliance for the Arts and Erick Mott, Communications Director of Lyris (@Lyris on Twitter) .

The Alliance for the Arts does research and advocacy for the non profit arts community in New York and New York City. Theyre one of Lyris customers thats trying out the companys new Lyris HQ product which integrates email with search, social, and mobile, backed up by analytics. Lyris provides this integrated solution so you can do more with less. More importantly, Lyris Mott notes that most people dont fully comprehend that tri-messaging (email, social, mobile) is NOT about spam to the third power, but rather opening up an inbound communications link and being ready for that level of communications. How does that translate to your workflow? Harrell at the Alliance for the Arts says its taken the load off of the front end and put it on the back end, but in a good way. Instead of spamming people up front, theyre more targeted upfront, but then receive inbound communications which allows them to nurture a relationship.

Lyris is a sponsor of ad:tech and this video.

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