Heineken Case Study - Champions League Match vs Classical Concert (Real Madrid, AC Milan)

On the night of the October 21st the Real Madrid played Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
But...

more in http://www.carlos.art.br/case-study-01-heineken-champions-league/

Category:

Education

Tags:

• heineken
• case study
• design
• blog
• champions league
• carlos pecuch

[mendietinha]

this song, this sport, the crowd....

i cried.

[RuxiV]

amazing idea for a commercial

[rcaravana]

Instant Classical!

[ronchenhk]

It is all about that bloody game! WE DIE FOR IT!

[heitorub]

Muito bom comercial!!!

[clarissimao87]

Sensacional!

[LeaoAndrade]

Alucinante! Publicidade perfeita!!!

[dalmofc]

A MAIOR PEGADINHA DO MALANDRO EVER! ^^

[fhalves99]

SENSACIONAL!!!

[ulissesns]

Muito bom.Grande idéia de marketing da heineken!