Award-winning "Love Yourself. Love Your Hair" Campaign SMT Highlights

In phase III of the launch of Just for Me's Texture Softener, the agency engaged a clinical psychologist to share messages of good self image to re-enforce the brand's positioning during the Back to School timeframe. As you can see, our spokesperson did an excellent job in connecting the product benefits with important messages about how a mother can influence the way a daughter thinks of herself. A website with "conversation starters" for parents were core to the spokesperson's call to action.

Category:

Howto & Style

Tags:

• public relations
• Just for Me
• m strategies inc.
• conversation starters
• case studies
• beauty
• hair care