Social Media: Everyone Knows Everything About Everyone

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Uploaded by on Feb 26, 2009

Complete video at: http://fora.tv/2009/02/18/Conversational_Marketing_Conference

Topix CEO Chris Tolles examines the influence technology will have on social connections 20 years down the road. "You're going to know everything, about everybody - and that becomes incredibly useful," he says.

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Yesterday's consumers are today's participants. What have you heard them say about your brand lately? This International Advertising Association panel discussion examines the influence of social networks on advertising and marketing.

Chris came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Chris was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Chris was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL. Previous to NewHoo, Chris held a variety of sales, marketing and management positions at Sun Microsystems. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry.

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  • smart, but it was funny when he exclaimed : jesus!... that will go away is my guess

  • eZdia is a networking site like linkedin. But unlike linkedin it allows users to update their resumes i.e skills in the knowledge bucket pool. If you develop or learn new you skills one has to simply update them in the knowledge bucket and the new skills will be added to the already existing ones

  • Hello ForaTv

    I have to admit I am very impressed with the quality of your videos here on youtube.

    They are certainly a pleasure to watch as I do enjoy them.

    I am sure there is many others who also feel the same about your videos.

    Mark McCulloch

  • ┗┫━━ ┃ ━━┣┛ ┣┫ copy and paste ┃ ━━━━━ ┃ ┏┳┫┣┳┓ if this ┗━━┳━┳━━┛ ┃ ┃ motherfucker

    ━━━━┃ ┃ ┗━┳┳━ should go get fucked by a donkey with aids and then get a booob job and die from sufferring milk leak ....

  • Maybe so

    But people also used to be judged by their handwriting on their resumes

    And there will always be jobs for former criminals, namely jobs that the rest of you yuppies refuse to do

    In short, it matters not

    What with the sophistication of the lawyers, a guy can make a living just on wrongful lawsuits alone

    So no worries

  • Sorry Shadizar666, but youre wrong. For the average person it does still matter. Info that you dump about yourself only doesn't matter if you have a PR team to skillfully spin-doctor your past mistakes. For the average person, it matters on your job application if you were in jail. It matters if you test positive during a drug test, and it matters if nude photos appear on the net. In short, making something about yourself "public Knowledge" doesn't protect you from it coming back to haunt you.

  • civil war quick!!!

  • Well, the old school was to hide your dirt

    This public sharing of information defeats the mud slingers

    Take B.Clinton, "yes I tried pot, but I didn't inhale"

    That's old school

    Then Obama, "ya I inhaled, that was the point"

    Soon you'll see a president say, "what, you didn't see the video I posted on youtube"

    And so on and so forth

    The point is

    You can't use dirt, if it's already public knowledge

  • We're all going to be on reality tv.

  • I agree. Friends are traded like base ball cards on myspace & Facebook. Even less than that, frankly. At least baseball cards have some value, even if that value is only the stale piece of gum inside the package. When I see that a 17 year old named Suzie has 6000 "friends", I have to laugh. I'm honestly more interested in the social impact of these sites on how we define "friendship". Will it become a lost art?

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