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Going Blonde: Full-head application 04 Bleach application

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Uploaded on Mar 30, 2009

BLEACHING MADE EASY - IT'S SIMPLER THAN YOU THINK!

1) KNOW YOUR BLEACH

Did you know that bleach works its magic by gradually dissolving your hairs colour pigment? That's why you can see your hair go through various tones during the bleaching process: from red, to copper, to yellow, and finally, pale yellow as yummy as the inside of a banana.

2) STEP BY STEP

One step or two? For natural or coloured brunettes, going blonde is a two-step deal. First, use a nourishing bleach cream to de-colour your hair. Then, apply your perfect shade of Nutrisse Cream haircolour. (Natural blondes who want to cover grey, brighten their shades or simply alter their tone of blonde can usually just apply the right blonde shade of Nutrisse Cream haircolour in a one-step process, no bleach required.)

3) TEST DRIVE

Before applying bleach to your head, an easy strand test will help you figure out exactly how much quality time Garnier's nourishing bleach cream needs with your locks to score your desired shade. Just snip off a tiny strand of hair, dab a little bleach on it, and get up close and personal with the waiting time required to achieve the right tone. Our full-head application video above will hold your hand as you sashay down the road to blondeness. No guessing games here!

4) DIVIDE AND CONQUER

For easier application and even coverage, use a comb to separate your hair into four sections. A plastic clip can hold each chunk in place.

5) BOTTOMS UP!

Remember, bleach is special. Unlike regular haircolour, bleach is applied from the bottom to the top of your hair. Start at the lengths and ends, let the product set, then apply to roots and let it set again.

6) A LITTLE HELP FROM A FRIEND?

First timers, don't be shy to ask a friend to help you lighten up. An extra set of eyes can help you do a fab job on hard-to-see areas, like the back of your head.

7) WAITING GAME

Ladies, it's essential to leave the nourishing bleach cream in your hair for the proper length of time. A handy strand test will help you determine how long it will take to achieve the proper lightening level. If you rinse too early, you can end up with a copper tone. Call it bleach, interrupted.

8) CONDITION, CONDITION, CONDITION!

Of course, all good blondes take special care of their bright, light tresses with a routine designed for colour-treated hair. (Garniers Color Resist shampoo, conditioner and hydrating masque will leave your new blonde hair bouncy and vibrant.) Don't forget to use Nutrisse Blonde's after-colour conditioner, enriched with grape seed and avocado oils, to nourish and protect against dryness.

9) KEEP IT REAL

For shiny, luminous blondeness, maintenance is key. Re-apply your colour every four weeks. The root application video above can show you how.

10) CHOOSE THE RIGHT COLOUR

Need help choosing the perfect bleach or haircolour shade to get the results you want? Garniers online expert Kim is at your service with an accurate diagnostic tool that lets you easily determine exactly which shade of Nutrisse Cream haircolour is just right for you. Click here to consult with Kim.

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