Deep look at Facebook's Open Graph (enables "frictionless sharing")

Carl Sjogreen is director of product management, Facebook Platform. His team is building many of the new features, from Timeline to Open Graph to Ticker. We have a 38 minute conversation about all this and we talk about why Facebook is pushing "frictionless sharing" so hard and what that means for apps, for users, for Facebook itself.

Category:

Science & Technology

Tags:

• facebook
• open graph
• apps
• ticker
• timeline
• platform
• social

[haileyhilliard]

Great explanation guys. Thank you!

[szabiakanich]

Great great stuff. I love interviews where the interviewee knows what he's talking about and is on top of his game. As for the open graph / sharing all the stuff that you're readin/listening to/eating etc. I can't do most of that sharing since there's no rdio nor spotify in my neck of the woods...So good old last.fm scrobbling it is. ;-)

[dcaranda]

Carl very quickly points out that aggregation gets really interesting when you're collecting this much data. Examples: over the past month, you've read Thomas Friedman the most; you've listened to Adele the most; you've checked into places in Soma the most. These are great pieces of information that perhaps aren't initially obvious or explicit. This encourages developers to think very critically about the interesting and valuable ways their data aggregates and how that aggregation is useful.

[XoNMan1]

@DanTheWebmaster That isn't Facebook's fault, that's the apps fault.

[DanTheWebmaster]

One of the big annoyances that's only slightly alluded to is how, under this scheme, you sometimes see interesting articles in your feed, but when you click on them, instead of going to the damn article, it tries to get you to install some stupid app that will then proceed to spam your friends.

[UsingThe3rdEye]

@puskasduck this makes it sound way more convoluted that it really is. Not hating, just pointing out that this might confuse people on a rather simple concept

[suzhuz10]

Sometimes less is more. I really don't feel the need for all this "toghetherness" you're trying to create. Think more of the non-techies and keep it simple!

[CEEAat]

Thank you for this infos about the new 'system'.