First Sixty Days

The 'First 60 Days' program was a cross-channel, integrated curriculum designed to welcome, embrace and educate new owners about the brand, their new vehicle and what lies ahead for them. The hub of this activity was a personalized owner microsite, (promoted by an integrated campaign of targeted emails and DM packages), that not only housed all available owner resources, but also engaged and excited owners with a unique, shareable experience that allowed them to showcase their pride of ownership without "showboating". The site includes 1. Instructional videos, showing owners how to get the most out of the advanced technologies fitted to their vehicle, 2. Information about the 24 Hour Roadside Assistance, 3. A new 'Quick Start' Owners mobile app (iOS and Android) to replace their handbook and 4. Links to brand social communities on Facebook.

Category:

Autos & Vehicles

Tags:

• Land Rover
• vehicle
• microsite