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Generation Y 2.0: from awareness to funky solutions

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Uploaded by on Apr 23, 2008

Think Funky or be defunked: Generation Y 2.0

The world is out of whack, change has changed, and the talent shortage has dealt Gen Y (Generation Y) a great hand. Gen Y is the bloodstream of change and is the ultimate challenge in change management for the belligerent 21st company. To tap into the thinking diversity, creativity and innovation that they represent , organizations need to upgrade the way they think. Because Gen Y think a little different...

For companies that wish to evolve from Gen Y talent recruitment, to talent incubation, inspiration and perspiration, and maximize their Return on Thinking from these workplace babies, Funky Thinking is the answer. If you are aiming to get your organization firing on all generational cylinders, you need to get into the heads of Gen Y and get a grasp of how they think and elevate your management think to attract, retain and empower them in a world that is a little out of whack.

Anders gives a devil's advocate perspective in 'Gen Y 2.0' in order to challenge, provoke and encourage forward-looking companies to elevate their thinking and meet the change management confrontation that Gen Y epitomize, and gives concrete advice on how to manage the warped 21st Century talent life cycle.

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