Email Marketing Metrics That Matter: Open Rate Success

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Uploaded by on Apr 25, 2011

Did you know Constant Contact customers enjoy a 35% higher open rate for their email campaigns compared to their peers? Michael Dwyer, marketing director at the Fruit Center Marketplace, and Peter Ostrow, research director at Aberdeen Group, explain what a high open rate means to small business' bottom line.

Start Your Campaign Today! http://conta.cc/xnQScd

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