► 2012 Fiat 500

Fiat Returns to the United States with the New 500

Fiat is making its comeback to the North American market at the Los Angeles International Auto Show slated to run from 17 to 28 November. Marking its return is the new 500, a statement of style and "Made in Italy" technological innovation, the heir of a model that became legendary as a veritable icon of motoring.
"The Fiat 500 has always been the right car at the right time," stated Laura Soave, manager of the Fiat brand in North America. "With the new Fiat 500 a truly exclusive car in one of the most rapidly growing segments in North America is being introduced. It offers prestigious Italian design, value and efficiency, all smartly calibrated for our market."
The Fiat 500 satisfies the new generations of Americans who want a captivating, customised, ecologically sustainable and technologically advanced vehicle that reflects their image. "Like the historic model, the new Fiat 500 redefines the concept of transportation and gives a new sense to expression and individual opportunities," Soave added. "At a time when America is returning to simplicity with renewed attention focussed on the environment, the new car identifies with the current minimalist bent and offers an advanced and eco-sustainable technology enveloped by an aura of top quality, precision and style."
Produced in Mexico and proposed at a starting price of $15,500, this alluring segment A "four seater" ensures a driving experience and sensations that are unparalleled owing to its ideal size for the city, thrilling driving dynamics, brand-new 1.4 litre MultiAir engine, innovative Blue&Me hands-free communication system and seven airbags supplied as standard (two in front, two window-bags, two side bags and one for protecting the knees), not to mention the reactive head restraints that activate in case of shunting accidents. This package is further perfected with high quality characteristics calibrated for the U.S. market, including the brand-new six-speed automatic transmission.
The Fiat 500 range in the United States offers three trim levels (Pop, Sport and Lounge), one engine type (101 HP 1.4 MultiAir), 14 exterior colours (metallic, pastel colours and with pearly triple-coat finishes), 14 colour combinations and materials for the seats, two interiors (black or ivory) and a complete line of exclusive accessories made by Mopar to further customise one's car, including decal packages, stylish accessories for interiors and exteriors and merchandising in original Fiat style available at local dealers. One of the most interesting contents is the Blue&Me Tom-Tom, the multifunctional portable navigation system with an original design developed for the model with an innovative vehicle integration technology. Among other things, the Fiat 500 customer can make use of the free eco:Drive software application that collects the journey data through the Blue&Me interface of the car and analyses them to give the user handy personalised tips to cut travel costs and the environmental impact of his driving style. Last but not least, the model offers a standard total warranty of four years/50,000 miles and four years of unlimited roadside assistance in addition to a three-year/36,000-mile maintenance plan with parts subject to wear and vehicle downtime reimbursed.
The new Fiat 500 is a perfect combination of advanced technology and Italian style that can be personally configured by American customers on the website www.fiatusa.com

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[AlexMickeyMichalik]

@nuklz yeah, your originally British car.. made by Germans. 500 is full of style and at least it's truly Italian, being built at the historic polish plant in Tychy, same as iconic Fiat 126p

[armwrestling23]

why are some of you hating on it? its a nice car you don't like it don't buy it

[MIGHTYcbu]

4 europeans = 1 fat american

the american version just needs 1 XXXXXXL size seat.

[luigibattista10]

@Equalswin Many parts of BMW cars are made in Mexico, for instance, the SUV X3, 40% of it is made in Mexico.. same for VW (the beetle, golf and jetta are 100% built in Puebla, Mexico), Audi, Chrysler etc etc..

I own a BMW Serie1, many parts of it and especially the engine are made in Mexico. So far, I have no complains. Cheers from Mexico.

[ARBITROMORENO]

very good car!!!!!

[PiroozAzDirooz]

Fiat has had a terrible reputation for decades as a 'problem car' since the 1960s.

So, just like its American cousin the fiat dollar, stay away from it as an investment!

[quakebot1]

Drove one last week as a rental. I liked it. The power was good and did 80+mph on interstate with very little effort. The automatic transmission is good and the ride is actually very nice. Suspension is firm but still handled bumps gracefully. For the segment it felt like a quality automobile.

But,..... I could never stomache the cost of a new assembly. There are a lot of options in this cost range and I would really have to shop around. The zero percent financing is inviting though.

[Anoush13]

There's something about the 500 which I don't like. It seems to small and too "cute." Definitely not a car that I want to be seen in, but the Abarth version on the other hand is so sexy! Just wanna drive that little beast!

[campinsbank]

demaciado bueno ojala algun dia llegue a venezuela

[boogieman010]

"Seats made a little more comfortable for Americans" Lol I think they called me fat...hahaha

[Equalswin]

@AlexMickeyMichalik Built in Mexico, actually.

[fantana501]

Please excuse, but is this supposed to compete with the Mini?