Illuminated Street Animation - 2012 TREND Beamvertising digital mediums

BEAMVERTISING - Animated Ads Projected Onto Buildings by Moving Car
A new guerrilla marketing technique
How it Works
A high-powered projector displays a short program onto a large building with clear visibility to several thousand people -- those gathered for a sporting event or outdoor festival, a lively, imaginative display, Integrating 3D mapping techniques with innovative content and design.
Going Mobile
Beamvertising has also taken the mobile approach by mounting the technology inside a vehicle and projecting images onto buildings while driving through highly trafficked urban areas. The producers design campaigns with fresh, vibrant images that can be linked to the speed of the vehicle via GPS control, so that it moves differently at various speeds. The image moves along the building fronts, catching attention along the way, and while stopped at traffic lights, can change to a brief message to highlight promotion -- text to a particular number for a chance to win a prize, for example.

Category:

Film & Animation

Tags:

• Illuminated
• Street
• Animation
• 2012
• TREND
• Beamvertising
• digital
• mediums