Media Training, Part II: "Message Development"

This is the most important part of communicating with the media, says Kent Cassella (University Reltions). The interview is scheduled, but how can a researcher ensure the message is understood? Condense the story and prioritize talking points, stresses Cassella. Researchers can craft key messages that prove points and set the interview's agenda. Cassella also offers an easy drill to help prepare for the tough questions and suggestions on how to make a good lasting impression on the public.

Category:

Education

Tags:

• Media
• Media (communication)
• interview
• Training