Should I tweak my titles and descriptions to improve my CTR?
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Uploaded by GoogleWebmasterHelp on Mar 6, 2009
On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.
Amalve from Bangalore asked:
Are title and description tags helpful to increase the organic CTR — clicks generated from organic (unpaid) search — which in turn will help in better ranking with a personalized search perspective?
- 33 likes, 2 dislikes
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Uploader Comments (GoogleWebmasterHelp)
All Comments (8)
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Le titre de votre page est la première chose que voit un internaute de votre site. C'est un élement important pour votre référencement qui influence directement le taux de
clic depuis les pages de résulats de Google.
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He always has something to answer the questions thrown to him.
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people are walking past you ....... LOL
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Wow I learned alot from watching your videos, I was focuosing on On meta tag keywords instead of description. I did my research from your videos and you helped me sparked a different descrition I can use in my product that alot of people look for in the product. also no competition on the keyword and its get 14000 view monthly so that should help me get ranked finally. I was getting about 20 views a day hopefully get at least 80 more :)
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OK, but I've heard that some methods for increasing clickthroughs (non-deceptive) through title/description tag content can reduce rankings. E.g.:
1 the word 'click here' in title or descr.
2 special characters like √ in title (this can draw the eye a bit more as it's a less common character)
Neither is deceptive, both increase clicks - are both completely OK and preserve ranking?
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Nice video, thanks :-). Must say, your tweets are also very helpful. I'm @hendricius.
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How do you change the snippet/description that Google shows? Is it just a meta tag with description?
McSnookerman 2 years ago
The meta description tag is one source that we may use for your snippet, and the title often comes directly from the page's title tag. For more info, search our Help Center for [Changing your site's title and description in search results]. You can find a link to the Help Center on Webmaster Central.
- Wysz, Google Webmaster Central
GoogleWebmasterHelp 2 years ago 3