Are Tablets This Generation's Television?

Complete video at: http://fora.tv/conference/l2_mobile_2012

Jason Baptiste, CEO and Co-Founder of Onswipe, shares one of his four pillars of where the web is headed. His research shows that tablets will eclipse desktop computers because "it's very personal, and something akin to a leisurely consumption device."

-----

In Q4 2010, smartphone shipments overtook those of PCs for the first time.Throughout 2011, we saw traffic from non-PC devices in the U.S. grow to seven percent of all digital traffic, fueled by the adoption of tablets. And last month, PayPal data revealed a four-fold (371 percent) increase in the number of customers shopping through mobile devices on Black Friday.

Accordingly, the conversation among marketers has shifted from anticipating the impact of mobile technology to reacting to the ways by which the mobile population is challenging traditional norms governing consumer behavior.

In January, L2 will release its first Prestige 100®: Mobile IQ Index, profiling the mobile efforts of 100 leading brands across five distinct industries: Beauty & Cosmetics, Fashion, Hospitality, Luxury Retail, and Watches & Jewelry.

In this Clinic, we will explore the most critical trends in the mobile space. Topics will include implementation of mobile payment systems, augmented consumerism, mobile advertising, the impact of HTML5, and associated case studies.

Category:

Science & Technology

Tags:

• tablet
• computers
• tablets
• ipad
• media
• video
• internet
• television
• tv
• information
• device
• personal
• consumer
• electronics
• culture
• society
• future
• jason
• baptiste
• l2
• foratv
• fora.tv
• fora

[TheReviewSpace]

laptops and computers are the current tv replacement.

i've never met anyone who has a tablet.

[RagingBubuli]

Like a TV. He means controlled by the mainstream media!

[PLOttawa]

For some reason you feel less stressed when using the tablet. I agree with the gentleman but he should lose the tie.

[lllraverslll]

listen to what he is selling: if a tablet is a TV then you will have to buy sooner or later cable for this tablet. and control this internet connection. just as it happend to cellphones and tv, it will be split broken up to parts and sold .in the long run they will make more cash. think about what your doing before you support this idea cause this might make the tablet nothing more then a monitor w. buildin remote& distroy the internet. have a look at what uefi is doing with our motherboards

[RebelHQ]

I have a tablet and I love it for surfing the web and other stuff.

I go on my i7 when I have to do real heavy processing.

[stephenpaquet]

Judging by the way my kid uses my iPad or his iPod he may be on to something.

[unamaxify]

i don't get why people seam to like tablets

its a computer buts it's to week do much with it

and you can't get real software for it, your stuck with apps, at the mercy of an app store.

A tablet feels like a castrated computer.

[Fly2Azeroth]

who has got a Tablet?

[eirefrance]

No. How many people own Tablets? This is a circle-jerk for wealthy, trendy people. I hate it when someone takes their limited perspective and says "This is what people are doing."

[stumpythedestoyer]

@johnstall5350 THANK YOU!

[stumpythedestoyer]

@dioseolo Yeah that's why I said it was taken out of context. People can talk about the future and still talk in present tense. And I think it could be argued that he is talking about the future of the device when he first states "we have 4 pillars of where we think the web is going"

[Feralus69]

@TheReviewSpace

I have a tablet, just got it for christmas and i'm not really a big technology guy but I can't believe the amount of time I spend on my tablet now. I also have a laptop but it doesnt compare to the tablet, it's an Asus EE transformer tablet if you're wondering. I literally love it.