Beyond traditional 4 P's of Marketing (Product, Price, Place, Promotion), new social marketing P's (People and Presence) are revolutionizing marketing efforts in the IT Channel. Jay McBain, noted channel futurist and visionary explains these new social marketing P's, highlighting ways IT consultants, VARs and MSPs can leverage these social marketing P's to grow their business and improve their community connections.
Learn more about Jay: http://www.linkedin.com/in/jaymcbain and Jay's presentations http://www.slideshare.net/jmcbain
Interview conducted by Grant Wickes (http://www.linkedin.com/in/grantwickes) in Toronto at the 2011 SMB Nation Spring Conference.
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