As the pre-election fever catches on in India, several politicians are using all means at their disposal, including innovative ways of using technology, to gain voters attention and eventually votes. One such method being tried for the first time during these elections is that of pre-recorded personalized calls and messages—and companies such as Bangalore-based TringMe are hoping to cash in on this.
Yusuf Motiwala, founder and chief executive of TringMe, explains his product: This is a voice-based platform that allows people to create voice-based applications. Its been used now for campaigning purposes. Its a simple and effective way to get your message across.
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