A-Bomb: Nike 'Make The Difference - Arshavin'

A-Bomb's brief from Wieden + Kennedy for this installment in the 'Make The Difference' campaign shot by Malcolm Venville, was to get inside Andrei Arshavin's head and use sound design to convey the exceptional strength of purpose that can surmount pain and probability to win a match. Enrico Balleri, Nike Global Advertising Football Director says "This campaign gets under the skin of football and finds out what makes the top players tick. It explores the ability these players have to make the difference every time they strap their boots on."

Category:

Music

Tags:

• a-bomb
• sound
• design
• nike
• make
• the
• difference
• andrei
• arshavin