Gulf News - The Headline News Cup Sleeve

[UPDATED]

To help Gulf News reach even more readers, we redesigned the coffee cup sleeve of Tim Hortons, a global coffee chain, and created a completely new advertising medium: The 'Headline News' Cup Sleeve.

Using a special News Printer, the baristas pulled out the headline of the hour from Gulf News' Twitter account and printed it on the custom-made sleeve. So everyone could read the latest news as they enjoyed their freshly brewed Tim Hortons coffee. Every hour. Every day.

So far, over 2,880 breaking news tweets have been printed on more than 1,680,00 coffee cups, increasing the traffic to the Gulf News website by 41%, twitter followers by 210% and subscription by 10.8%. The project was rolled out in 15 Tim Hortons outlets across the UAE with more stores to open soon.

The project was featured in more than 100 popular blogs and news sites such as AOL, MSN, Springwise, PSFK, Trend Hunter, Discovery News, Food Beast and Cool Business Ideas, among others. With a small investment and no media budget, it resulted in a combined PR value of more than USD 150,000.

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  News & Politics

[Murat Bekâr]

How to buy this?

[Mili Ponce]

That is so cool!

[FBWinner]

善用QR Code 創造新聞媒體、實體店面和消費者三贏之社群行銷範例！

邊喝咖啡邊看新聞：Tim Hortons門市店有一台咖啡杯套印表機，客人買咖啡，附有G­ulf News頭條新聞的杯套（cup sleeve）就會列印出來，隨咖啡遞給客人；杯套上面的新聞有­二維碼QR Code，智慧手機一掃描，顧客就可登上Gulf News的Twitter（頭條隨時更新），邊喝咖啡邊用手機看­新聞。

如此，Tim Hortons咖啡店可藉此獨特免費的搭配服務，吸引更多的客人­上門消費，Gulf News也因此提升網站流量(+41%)、Twitter上的追­隨者（+2900人）和實體訂閱戶(+2.8%)。

[Ольга С]

It's cool