Content 2.0: How Content Industries Find New Ways to Generate Revenues (MidemNet 2010, Part 1)

This is Part 1: At MIDEM 2010, one of the leading music industry events held in Cannes, annually, I gave a talk about how other content industries (apart from music) are using the Internet to monetize. The video is about 14 minutes long, and goes with the slide-show, below, and addresses these examples: * What will magazine publishers do with the new iPad and other tablet devices (examples from Bonnier, Wired and Sports Illustrated) * How Salesforce.com is making 1.29 Billion USD by selling access to the cloud * How OReilly's Safari Books is selling access to 15.000 technical books for $42 / month * How Zynga's Farmville social game (on Facebook) is selling 800.000 tractors as virtual items, per day * How iStockphoto is selling what can be found in many places for free * How the Techdirt blog connects with fans and gives 'reason to buy' (CwF / RtB) * Conclusion: People pay when they see real value and when the price is right!

More details at http://www.mediafuturist.com/2010/02/video-on-content-20-new-ways-monetize-mi...

Category:

People & Blogs

Tags:

• midem
• midemnet
• gerd
• gleonhard
• content
• content20
• istockphoto
• monetize
• monetization
• protection
• drm
• p2p
• filesharing
• techdirt
• musicindustry
• futurist
• media
• mediafutures
• twitter
• facebook
• mediafuturist
• control
• value

[hemislip]

just awesome!!! Tony P