Best tv ad - Honda "cog" everything works
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When the car is that ugly, the Ad MUST be breathtaking!
brownfoxx69 1 year ago
@CigarBetty Look up the making of and see for yourself.
jam8477min 1 year ago
@CigarBetty they were weighted, it wouldnt have worked otherwise like u said :)
parardox2112 2 years ago
@seraphim213 the campaign cost 6million. the productino of advert cost 1 million
parardox2112 2 years ago
real? tires rolling up hill - mufflers that just keep on rolling -
CigarBetty 2 years ago
They fell off their chairs when they found out it was for real.
seraphim213 2 years ago
There are six, and only six, hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) is parts from those two cars.
The voice over is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
seraphim213 2 years ago
There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
The film cost six million dollars and took three months to complete including full engineering of the sequence.
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
seraphim213 2 years ago
that was awsome. all i have to say.
robotrock216 2 years ago
it took 606 takes, no CGI, one completely disassembled Honda, and one complete Honda
sick
DonLaFontaine 2 years ago