The Seven New Powers of Book Design - Excerpts

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Uploaded by on Jul 18, 2007

Excerpts from the standing room only presentation at the NSA Annual Convention in San Diego, July 10, 2007.

Topics covered in this video series: gutenberg, gutenberg printing press, printing press, color and the brain, neuroscience of color, fonts, books and fonts, typography, book shape, book branding, book packaging, book packagers, book designers, book marketing, differentiation, viral book marketing, book Renaissance, publishing Renaissance, illuminated manuscripts, self-publishing, jeffrey gitomer, tom peters, nick bantock, louise hay, jon stewart, milton glaser, i love new york, john assaraf, photography, illustrated books bestseller bestsellers business

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  • This video has some real insight! Great work!

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