1977 Dodge Royal Monaco Promo Comparison vs. Chevy Caprice & Ford LTD (Blues Brother Car)

This is a Dodge Demo Screen Promotional Film from Chrysler Corporation. They were used by dealers for salesmen training and in some cases even shown to customers. Approximately 40,000 of these Full Sized Dodges were produced in it's final year of production. There were no Full Sized Dodges after 1977. In 1979, Dodge did introduce the St. Regis which was based off the Chrysler B Platform. This body style was introduced in the 1974 model year at the height of the Arab Oil Embargo and Fuel Crisis.

Category:

Autos & Vehicles

Tags:

• 1977
• Dodge
• Royal
• Monaco
• Werbung
• Advert
• TV
• Commercial
• Ford
• LTD
• Chevy
• Caprice
• Blues
• Brothers
• Bluesmobile
• publicite

[NESherv]

This is one of my favorite videos on YouTube (and off it). I come back to it frequently. It's just such a priceless artifact.

[OsbornTramain]

@NESherv I saved this film in 1980 from a trash can. Along with other films.  If you told me in 1980, when I was twenty years old, that 32 years later, I'd be watching this film on something called the internet and that literally tens of thousands of others would too, I would have told you, that you were crazy. This too is one of my absolute favorite films. I love the very first line, "Most people are family people...." how is it humanly possible to be born outside of a family.. cracks me up!

[NESherv]

@OsbornTramain Haha, so true! The music, too, is spectacular (reminds me of something Boards of Canada would sample), along with the crazy angles and the washed-out sunny lighting. The girl looks like Marcia Brady. I just want to see that era for myself! Unfortunately, I came to this world in 1992.

[OsbornTramain]

@NESherv well, again, glad you liked it. It really does represent the 70's very well.  The clothing and attire and the music. The kids actually look like they could be in style today with the hair and clothing..well, the guys..maybe not Marcia.....lol Glad you enjoyed them.

[monaco74]

One big question here. Why did Dodge wait until 1977 to make this promo film? This was the LAST year for this body. You would think a film detailing all these features would be released in the fall of 1973 when the 74 Monaco was an all new design.

[OsbornTramain]

@monaco74 i worked for them at the time and remember how hard it was to sell Royal Monaco, but they did have the Dart/ Valiant and Volare/Aspen in 76 and mid sized Coronet was also a good seller. They did come very close to Bankruptcy....but the Carter Administration gave them a loan guarantee....the Banks loaned them the money but The US Gov. backed it. Chrysler refinanced only 3 or 4 years later and paid back the loans. The government also profited by exercised stock options they had

[Mr7o4]

You'll find four, standard tires on Caprice. Royal Monaco has seven.

[13madbob]

i would rather have any of them rather than a new car

[timpriddy73]

I HAD A 75' IN 1991, MAROON COUPE WITH A 440 AND A POWER SUNROOF AND BAD ELECTRONICS, IT WAS MY FIRST CAR-----RODE NICE------BUT IF YOU HAD TO PUSH IT YOU SURE HATED YOURSELF----A 400.00 DOLLAR CAR INDEED

[Lumotaku]

@OsbornTramain

I would have bought a st regis over a caprice

[AldebaranProspekt]

Both cars are beautiful. I prefer Mopars, but honestly, all of them are badass V8 machines, wich is a good thing.

[lucasorcorey]

@msangel149 your spelling is a piece of chit

[monaco74]

@Mr7o4 LOL!!!!  ok, THAT was funny. Thank you Mr7o4!